Brief

Create a TVC story that is close to the target market while showing all the product benefits from BNI Taplus, BNI Taplus Muda, and new BNI Debit Card.

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Insight

BNI is a known national bank of Indonesia. But their previous TVC doesn’t give the fresh feeling they’re looking for, and they believe that it’s too corporate for their new target market, that is Millenials.

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Idea

Millennials that have habits such as saving up for pleasure, they're digital savvy and demand a simple solution for everything. With this, we create characters that represent BNI, called Beni, Niko, and Indri. And picture them in a relatable situation based on our target market daily habit.