Brief

Create a TVC story utilizing Rizky Febian as the main character that communicates BNI new product, Digital Opening Account (DOA), where the audience can open their account using BNI latest mobile application.

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Insight

87% of Indonesia’s young generation are interested to create their own savings account online and 92% need e-channel for their daily transaction.

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Idea

Showing them that with BNI Digital Opening Account, they can have all the benefits and are able to access it anywhere and everywhere they are. Using a new twist in the characters, an extreme choice of location and combine it with Rizky Febian’s hit song.

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Also, create a KV that represents BNI Digital Opening Account. Tap in the latest trend of the moment, where the young Millenials are hype for the new MRT station, and start posting their own style on social media.